According to the Ellen MacArthur Foundation the current take-make-waste extractive industrial model is reaching its limit. A circular economy aims to redefine growth, focusing on positivesociety-wide benefits. It entails gradually decoupling economicactivity from the consumption of finite resources, and designing waste out of the system. Underpinned by a transition to renewable energy sources, the circular model builds economic, natural, and social capital. It is based on three principles:
- Design out waste and pollution
- Keep products and materials in use
- Regenerate natural systems
The Circular Brain arises with the purpose of becoming the promoting agent of this new economic model all around the world, utilizing tools from the Fourth Industrial Revolution, such as Artificial Intelligence, IoT, Blockchain, RFID and specially the network effect in order to reach that goal.We are a seething Think Thank, pursuing the needed disruption for the Circular Econimy to become a reality. A Digital Hub that shares knowledge and centralize information of the raw materials flow, product lifecycle management, collabaorative consumption, product as a service, reverse logistics, maintenance, reuse and recycling of complex products, primarily the electronics. Join us in this journey and let’s make together the world circular.